Building a brand story gives great depth and meaning behind your brand logo. Think of a major coffee company. Not only do you see their logo everywhere but they built a feeling associated with their logo when one sees it. Perhaps a smell or taste or atmosphere that was consistently presented through marketing that gives their brand depth and is therefore, highly effective.

When viewers engage, interact or purchase items they are buying into your brand identity to show how they picture themselves among others. They truly love what the brand stands for, who they represent, and they want to feel included in that exclusive community also. This is most typically seen once a company has gained a larger following.

The human brain processes media 60,000 times quicker than text. Symbolism, story, and all other components of building your brand are vital to reaching your businesses full potential.