How many types of email structures are there?

The possibilities are almost endless when it comes to formulating an email campaign. However, there are 6 main templates or email structures that are commonly used when building a email campaign. They can be used together or individually depending on your business goals for the email marketing campaign.

Newsletters

This is the most popular and flexible form of email marketing used by many types of businesses. Depending on your marketing goals, we carefully consider how often a newsletter needs to be created and sent to your audience. Choosing the frequency, amount of content, number of calls-to-action, and media are elementary necessities in building a strong newsletter.

Digests

This form of email is named after it’s simplicity compared to a newsletter. Typically, digests consist of lists and links. They are impacting reminders to engage your target audience and increase click-through rates because of their simplicity.

Stand-Alone

Also known as a Dedicated Email., this form of email is focused on sending a single message or one-time offer. Usually to notify your audience about a major change, sale, or update. There is no schedule or regularity with stand-alones.

Lead Nurturing

Close-connected series of emails all relating to the same purpose. With one of the highest returns of investment (ROI), lead nurturing catches your audiences attention while it is still fresh. This is often used to target a specific sub-group of your general subscribers.

Sponsorship

Generate new subscribers through third-party emails. Typically, this form is used in a specific group of another party’s subscribers that are more relevant to your offers. It is a great way to start or grow a email list.

Transactional

This email is a continuation email. In other words, it calls subscribers who have previously taken action to continue through with the next step or action involved in a process. This can be added to response automated emails. Such as a thank you for signing-up email can have a log-in call-to-action. BANNER: Find out what potential growth your business has through email marketing.