Our 5 Phase Pay-per-click Marketing Process
1. Identify goals.
Anytime we engage in a type of marketing campaign, it‘s important for all staff involved to be on the same page with the business’ goals from the campaign first.
2. Business and Industry Research.
An important step in our marketing strategy is deciphering where the competition stands, what keywords are being searched the most currently and where to most effectively place ads.
3. Build campaign plan.
Once the goals have been clarified and the research is done, we can lay the foundation for a successful marketing plan.
4. Development and Design.
Solidifying content, media and structure is the heaviest portion of a marketing campaign. This is when everything comes together.
5. Implementation and launch.
Finally, ads are placed, content is being viewed and statistics are being recorded and analyzed.
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