SEO is crucial to your business for 3 reasons:
1. Increases High-quality Traffic.
SEO makes it easy for users who are already searching for your business to find you. Whether they are searching for a article title, product, or service, your brand will appear in their search results.
2. Return of Investment (ROI).
SEO provides powerful analytics, fully traceable and quantifiable. This is powerful because it gives your business insight into everything from how a customer got to your website or even what they typed into their search engine to locate you.
3. More effective website navigation.
Not only does SEO increase ranking in search results but also gives users the ability to locate specific content within your website. Perhaps the first time a viewer comes to your website is through a specific product search but not persay your specific brand. Either way, SEO guides them to your website.
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