5 Key Elements in Developing a Successful eCommerce Website
1. Powerful Calls-to-Action
Whether it is through a site-wide sale or product suggestions, powerful calls-to-action are vital to increasing conversion rates and completing sales.
2. Efficient Site-Wide Search
Making products easy to find for potential customers makes shopping and browsing a enjoyable experience.
3. Displaying Product Details
Product clarity and transparency gives shoppers a oppertunity to “see” the product as if it were physically in front of them. This is why product details are so essential in the world of eCommerce.
4. Smooth Check-Out
Finishing a sale can be the most stressful part of purchasing products online. This is why it is so important to build a smooth experience for customers to feel at ease and confident about their purchase.
5. Providing a Secure Payment Method
With so many scams and misinformation, it is easy for potential customers to completely walk away from a purchase if they feel their payment information is not safe. Providing a safe payment method is by far the most important essential in building a successful eCommerce website.
Our Unique Development Process
1. Analysis & Research
Our analysts roll up their sleeves and analyze the business history, current traffic patterns, and other data. Clearly define what is working and what is not. Research industry outlook and top competitors.
2. Proposal & Cost Estimation
The initial project outline and cost estimation is presented to the client in this part of the process. The client receives these to review, make adjustments and confirm the project and costs.
3. Project Planning
Upon receiving confirmation, we begin making detailed plans for each section of developing a eCommerce website. This includes the design, content structure, functionality, marketing, and maintenance.
4. eCommerce Design
Our designers begin implementing the design plan set out in the previous step. Everything from wireframing to custom graphics. This is a big bulk of the project and happens the same time as back-end development.
4. Back-End Development
The other bulkiest part of the process is back-end coding to develop how the website works. This is the other half of building a unique and smooth user experience.
5. Quality Testing
Once design and development have come together, extensive testing and troubleshooting take place. We also send a pre-launch presentation to the client to review, make adjustments and confirm the go-ahead.
7. Market & Launch
The most exciting part of an eCommerce development process is the marketing and launch of the website. This is the time for our marketing team to shine and do their work to get the message out.
8. Support & Maintenance
The following months after launching can be overwhelming. However, with our 24/7 support will give our clients ease of mind that their website will be up-and-running around the clock.